When he founded his “négoce de vins à l’enseigne Clicquot” wine-making business in 1772, Philippe Clicquot nurtured one ambition: to break new ground. He first conquered Europe, then Russia in 1804, but died suddenly the following year. His 27-year-old widow, Madame Clicquot, courageously took up the management of the family business and carefully noted down her blends in “cellar books”, which are permanent records of her savoir-faire and taste for perfection. Veuve Clicquot has continued innovating for 200 years. In 1810, the House started making the first vintage ever seen in Champagne, then created the first riddling table 6 years later. Madame Clicquot also discovered rosé champagne by blending and in 1836 designed the revolutionary, iconic label. Today, Veuve Clicquot is driven by the same quest for modernity and excellence, and is constantly reinventing itself through new cuvées and daring innovations in terms of how its wines should be served.